by SDFT | Apr 20, 2011 | Truck Interviews
MIHO Gastrotruck has quickly become one of the most popular and highly regarded food trucks in San Diego since their opening in May 2010. This San Diego food truck is owned and operated by Juan Miron and Kevin Ho (Kevin answered the interview questions below). Their philosophy is to “use fresh, local, and thoughtfully sourced ingredients to create hand crafted street food that is affordable, convenient, and delicious.” 
1. How many people work inside the truck at one time? What’s going on in there anyway?
We roll with a crew of 4 for each shift – cashier, expo, plancha (grill), and cold line.
2. What’s your favorite thing about running the truck and what is your biggest challenge?
The most rewarding aspect is developing a sense of community at each of our locations. Our customers, or HOMI’s as we like to call them, are mostly regulars that come on a weekly basis. We really enjoy getting to know them and giving them something to be proud of in their “work” community – a lot like the sense of belonging and attachment you have with your local bar or favorite restaurant. The Cheers theme song got it right – sometimes you wanna go where everybody knows your name, and they’re always glad you came.
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by SDFT | Apr 19, 2011 | Truck Interviews
Corner Cupcakes closed in Jan. 2012.
Corner Cupcakes is San Diego’s mobile cupcake shop, visiting various locations in the County every week bringing fresh, baked from scratch cupcakes to the public. The ladies who run the truck were kind enough to answer some questions for SDFT about themselves, their business, and their delicious creations.
1. Who are you and what is your background?
Amanda Schnitzius, 28 years old, BA in Mathematics from SDSU. Quit my corporate job as a Payroll Technician in October to open up the cupcake truck. Self taught baker, although my great grandparents were bakers so I think I may have gotten their genes. Tina Swanson, 27 years old, BA in Political Science from UCSD. Quit my corporate job as a Field Marketing Specialist in September to open up the cupcake truck.
2. When did you open for business?
Corner Cupcakes opened at the end of October 2010. However, our company Happy Tiers Bakery, LLC opened in February of 2010.
3. Why did you start a mobile food truck? And why cupcakes?
We were operating as Happy Tiers Bakery, LLC, a wedding and custom cake bakery, part time after our jobs and on the weekends in a rental kitchen in Clairemont Mesa. Business was going really well and we knew that we could take the business full time and it would be successful. Around July 2010 we looked into getting our own storefront, but quickly realized that it was going to cost A LOT of money to start up. So, we talked about opening a mobile bakery instead. We quickly became very excited about the idea…probably more excited than opening our own store. When we were looking into getting our own store, we had planned on there being cupcakes for sale for walk-in customers, so we carried that thought over to the mobile bakery. Thus, the cupcake truck was born.
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by SDFT | Apr 18, 2011 | Truck Interviews
Dyann Huffman and Kristina Repp run Devilicious, a San Diego food truck that opened for business this past December. Their tagline is, “food so good, it’s bad” and after trying their “fried balls of yumminess,” mango smoked pork, smoked bacon dog with kimchee, or the decandent lobster grilled cheese, you will understand why.
1. When did you open for business?
December 3rd, 2010, San Elijo Tree Lighting Event. 
2. What did you do before you had the food truck? What’s your background?
Dyann: Graduate of CIA, Exec chef, Sales for US Foodservice
Kristina: Managed front of house restaurant from quick casual to fine dining
3. Why did you start a food truck?
We wanted to start something of our own, and it seemed like a good first step to our eventual store front and chain of Devilicious concepts. It combines mutual love of food and passion for the restaurant industry.
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by SDFT | Apr 14, 2011 | Food Trucks in the Media, Truck Interviews, Truck News
San Diego Food Trucks (as in, me) was lucky enough to be interviewed along with Devilicious for Marissa Cabrera’s KBPS article, “Food-Truck Rush Sweeping San Diego“. There is also an audio clip on that page of her story that aired on KPBS.
We also did an interview on the air with Marissa and These Days host Maureen Cavanaugh as well as David Wasserman from Joes on the Nose drink truck. You can listen to the audio here. We discussed the growing food truck trend in our city, truck cleanliness, where trucks mostly park, and more.
by SDFT | Apr 12, 2011 | Truck Interviews
Anyone who is a food truck fan in San Diego knows the big ORANGE truck. That’s David Wasserman’s famous Joes on the Nose beverage truck serving up coffee, tea, and smoothies. One of the first trucks ever in SD, you can always count on JOTN for odd, humorous non-sequitur tweets that keep fans engaged, and not to mention, a great cuppa. And SDFT doesn’t hold it against him that he’s a Mets fan.
1. When did you open for business?
We first rolled out onto the streets of San Diego on May 26th, 2007. We’re about to celebrate the Truck’s 4th birthday- they grow up so fast.
2. What did you do before you had Joes on the Nose?
I worked as a grip on films & TV shows in New York, LA, and San Diego for around ten years. We ate two to three meals a day out of a lunch truck. Luckily there are some very talented chefs in the movie catering industry- I got used to eating high end food out off a Truck in ’97. By the way, thank you for not including an apostrophe in our business name.
3. Why did you decide to open a beverage truck? (more…)
