Interview with Dharma Dogs

Whether a mouth watering Baja Dog wrapped in bacon and then topped with your typical “TJ Style” toppings is your thing; or a dog smothered in cream cheese and Sriracha…. Dharma Dogs has proven that not all dogs are created equal. With their belief in preparing food fresh to order; Dharma Dogs has become a favorite to many Hillcrest locals and food junkies. In this exclusive Dharma Dogs interview, James Freeman sat down with owner Steven Zatarain to uncover more about these 6 inch dogs from heaven.


Why the name Dharma Dogs?

When my girlfriend and I were in the first few steps of creating the company we thought that because we were such huge fans of the show “Lost”, we should name the company Dharma Dogs.

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Interview Exclusive with Crazy Wheel

Interview Exclusive with Crazy Wheel

Joe and Matet from Crazy Wheel have an obsession – with perfection. One taste of their fresh coffees, hand-made drinks or creative meals will have you asking yourself, “how is this so good?!”  My first taste of their mind-blowing chocolate-coconut shake led them to show me the machete they used to scrape the meat out of the coconut.  Whoa.  Learn more about this interesting truck in this exclusive interview. 

Tell us a little about yourself and your background. Who are you?

Crazy Wheel Truck

The Crazy Wheel Truck

There’s two of us behind Crazy Wheel, Joe and Matet.

Joe is originally from western Kentucky state, east of Owensboro. He never fit in there or anywhere where they wanna talk about money and careers. He’s lived there, in Japan, and Singapore, and has been cooking for as long as he remembers. Making good food isn’t about money (he’d give it all away for free if he could afford to) and is more of an aesthetic pursuit to get it right. He’s probably autistic and likes pedantic accuracy, books, rock music, and definitely food.

Matet is from Cebu, Philippines and has constantly had trouble eating food or drinking something she, Joe, or her mom did not make. She often finds popular trends to have more hype than substance and does not like ridiculous amounts of sugar, oil, or meat in her meals. She likes to just make the drink perfectly, talk with artists and her best friends, and mostly hide from people unless they give her a reason to come out.

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Exclusive Interview with Vineagogo (Now Closed)

Exclusive Interview with Vineagogo (Now Closed)

Vineagogo closed in Feb. 2012. Vineagogo is San Diego’s first and only truck serving wine. Susan Carre, CEO of Vineagogo, was kind enough to answer some questions in this exclusive interview with SDFT.

The truck "Merlot"

The truck “Merlot”

1. What exactly is Vineagogo?

Vineagogo is a wine company offering personalized wine tastings, wine delivery in MERLOT, hosted beverage receptions, an online wine store, wine of the month club, and many other specialized wine services. Our Wine Director, Joshua Orr, is a Master Sommelier candidate after recently passing the Advanced Sommelier exam head of the class. Josh can work with you to create or expand your wine cellar. In early 2012, we will be opening both Vineagogo Lounge, an upscale wine lounge and eatery, and also Vineagogo Lockers tasting room for wine retail, concierge service, and temperature controlled wine storage.

2. Your truck is pretty sweet looking. Tell us about it. (more…)

Exclusive Interview with The Gathering Spot Bistrotruck (Now Closed)

Exclusive Interview with The Gathering Spot Bistrotruck (Now Closed)

The “Slidertini” features Angus beef with sautéed mushrooms & onions, bruschetta, dill aioli spread, topped with a cheddar cube

The Gathering Spot closed in Feb. 2012.

1.  Tell us a little about yourself and your background. Who are you?

My name is Luis Valdovinos and I am the owner along with my partner and girlfriend Alysia Camara of The Gathering Spot Bistrotruck. I was practically born in a restaurant. My father is a Cordon Bleu chef of 37 years and counting and taught me just about everything I know. I am a native of San Diego, born and raised.

2.  When did your truck open for business?

The Gathering Spot Bistrotruck or TGS Bistrotruck officially opened for business on April 15th at the 57 Degrees monthly food truck gathering. It was a crazy night to choose to launch! We only had one trial run before that night. The night of our launch our fryer went out. We were the only truck with truffle fries and they were a hot item. Unfortunately we had to take them off our menu within the first 45 minutes. But overall, what a great way to get our feet wet.

3.  Why did you start a food truck?

I have always been passionate about food growing up in a restaurant and trying various cuisines from all over the world. Specifically street food and its variety, creativity and rich flavors have inspired the menu that we serve on our truck. I was initially looking at opening a restaurant when I saw a food truck in LA and thought it would be a great way for me to get started in the business. I was not aware about the food truck movement or any of the shows about them on TV until after I began my market research and starting putting together our business plan. We love street food and what it means to the community. It brings you out to the streets and opens up your palette to great culinary experiences.

 4.  How would you describe the food you serve? (more…)

Interview Exclusive with Crazy Wheel

Exclusive Interview with Food Farm (Now Closed)

Food Farm

Food Farm appeared on the scene seemingly out of nowhere, with no warning, serving up creative yet simple dishes like falafel dogs, ginger chicken, grass-fed beef sliders, strawberry salad, and avocado melts.  Turns out this truck-owning couple is no stranger to the world of fine cuisine, or comedy.

1. What are your names?
Dave and Kari Rich (ya heard!!)

2. When did you open for business?
Opened for business around the end of March.  Glad to finally be able to get weird on the SD public.

3. What did you do before you had the food truck?  What’s your background?
Kari- professional chef for 10 years.  Top of the Cove, Star of the Sea, Market, La’auberge, Jacks La Jolla, Revolver/Voyeur (current Executive Chef) BOOM

Dave- I’ll continue to dance on the weekends but that’s just because I can’t let my fans (well, one fan) down.  It’s a stylish mix between krumping and the robot.  I call it ro-bumpin.  Just waiting for it to really catch on.

Kari- He’s kidding. He works for Shell. And has done stand-up in LA, Austin, Houston and around town.

Dave-  head squeegee guy, no big deal… you’re welcome clean windows…you are welcome

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